Benchmark and Mailchimp are two popular email marketing tools that businesses can use to create and send out emails to their subscribers. While both platforms offer similar features, they have some key differences that can affect a business’s decision when it comes to choosing between the two. In this article, we’ll explore the differences between Benchmark and Mailchimp, and which platform might be the better fit for your business.
Pricing
One of the most significant differences between Benchmark and Mailchimp is their pricing structures. Benchmark offers a free plan that allows you to send up to 250 emails per month to up to 2,000 subscribers. Beyond that, their paid plans start at $13.99/month for up to 600 subscribers and go up to $429.99/month for up to 140,000 subscribers.
Mailchimp, on the other hand, offers a free plan that allows you to send up to 10,000 emails per month to up to 2,000 subscribers. Beyond that, their paid plans start at $9.99/month for up to 500 subscribers and go up to $299/month for up to 50,000 subscribers.
In terms of pricing, Mailchimp seems to have a slight edge over Benchmark, especially if you have a larger subscriber list. However, it’s important to note that both platforms offer a range of pricing options, so it’s worth exploring both to see which one offers the best value for your business.
Features
Both Benchmark and Mailchimp offer a range of features that can help you create and send out effective email campaigns. Here are some of the features you can expect from each platform:
Benchmark:
- Drag-and-drop email builder
- A/B testing
- Email automation
- Contact list management
- Segmentation
- Reporting and analytics
Mailchimp:
- Drag-and-drop email builder
- A/B testing
- Email automation
- Contact list management
- Segmentation
- Reporting and analytics
- Landing page builder
- Social media integration
- CRM integration
While both platforms offer similar features, Mailchimp does offer a few extra features that might be attractive to some businesses. For example, their landing page builder can be a great tool for businesses that want to create a dedicated landing page for their email campaigns. Similarly, their social media integration and CRM integration can be useful for businesses that want to track their email campaigns’ effectiveness across multiple channels.
Ease of use
When it comes to ease of use, both Benchmark and Mailchimp are relatively straightforward and easy to navigate. However, some users may find one platform easier to use than the other, depending on their experience level and familiarity with email marketing tools.
Benchmark’s drag-and-drop email builder is intuitive and easy to use, even for beginners. Similarly, their contact list management and segmentation tools are straightforward and easy to navigate. However, some users may find their reporting and analytics tools a bit limited compared to other platforms.
Mailchimp’s drag-and-drop email builder is also easy to use, but some users may find the platform’s interface a bit cluttered and overwhelming at times. However, once you get used to the platform, it’s relatively easy to navigate, and their reporting and analytics tools are more robust than Benchmark’s.
Which platform is right for your business?
Ultimately, the decision between Benchmark and Mailchimp comes down to your business’s specific needs and budget. If you’re looking for a straightforward email marketing tool that won’t break the bank, Benchmark might be the better choice. However, if you’re looking for a more robust platform with extra features like landing page builders and CRM integration, Mailchimp might be the better option.
Regardless of which platform you choose, both Benchmark and Mailchimp are excellent email marketing tools that can help you create and send out effective email campaigns.
